Content Strategist Janet Kozak shares how writers and publishers can use the power of influencer marketing to grow their brand recognition and reach.
Can donating possibly be easier than this? Janet Kozak interviews Feeling Blessed co-founder Tauseef Rab about his remarkable free app that is changing lives one donation at a time.
We’re all looking for more engagement. A podcast is an easy, fun, and creative way to get it. Should you start a podcast? Here are seven things to consider first. Gain followers with these tips and resources for starting your new business podcast.
Writing a book and writing for the web are two completely different beasts. So what makes writing for online readers so different? Why is it sometimes more difficult than writing an academic paper or book? This article will help you clean up the formatting of your online articles to make them web-friendly!
Craft a white paper marketing campaign that puts your paper and research in front of the potential clients that matter most.
For those that are looking to make a living writing (or start a side hustle) here are six most powerful 👌 tips that will get you better results when pitching your articles and ideas to publications. If you're a business and looking for backlinks for SEO purposes (or to raise your domain authority and increase traffic) these tips are also a great place to start as you branch into guest posting and contributed articles.
Developing a content strategy a key component of online marketing and book promotion. If you are planning to market your book (or multiple books) online, you’ll need to create, publish, and distribute content to your targeted audience.
If you’ve heard the term “Attraction Marketing,” content marketing as part of a content strategy is a similar principle: the aim is to attract your ideal customers and readers to you with your marketing.
Psychology researchers and therapists have found that focused writing and journaling, specifically regarding the fostering of feelings of gratitude, can significantly affect how we perceive ourselves and the world around us. It can also help us re-write our personal narratives to bring greater peace and satisfaction into our lives.
Poor online and in-person customer service is not a new phenomenon.
Genesys, alongside research firm Greenfield Online and Datamonitor/Ovum analysts, measured the cost of poor customer service in the U.S. in 2010. They found that enterprises in the U.S. lose an estimated $83 billion each year due to defections and abandoned purchases as a direct result of a poor experience.
At the 2016 MARCON the words on everyone’s lips was “disruptive marketing.” Moreover, the room seemed in unanimous agreement that customer needs may have not really been the true focus in past years. However, moving forward, the customer is shaping brand marketing even faster than we can manage it.
Email lists degrade over time. To maintain a healthy list, run welcome, re-engagement, and win-back campaigns as part of your email marketing strategy.
No matter how complicated things get, communication as part of how you approach clients, and working to retain them, will always need to be one of your priority concerns as a freelancer.
Taking time out to plan our business strategy, and sincerely sit with our business vision each Ramadan, can give us deep and actionable insights. The clarity, direction, and energy we gain in Ramadan can carry us well through the rest of the year.
Follow these four tips to make the time for your business this Ramadan. Remember to realign your business with your vision for how you want to leave an impact in our shared world.